Essex
I’m in Brentwood. I don’t have a shop you can walk into. I build sites for small businesses here and in the towns I can actually get to.
Hutton is next door, and Shenfield is the stop up the line. Conservatory Cleaning Brentwood names Hutton, Shenfield, Warley and the CM13, CM14 and CM15 villages, with WhatsApp for a photo of the roof. Dog Walker Brentwood names Shenfield and Hutton on the page, with the prices written out.
KJM Silicone Render is a Wickford plasterer. The site names Wickford, Basildon, Billericay, Brentwood and Chelmsford, because those are the towns the work actually covers. The render and the plastering are separate pages, not one paragraph trying to do both.
Chelmsford is close enough that I treat it as part of the same round. I don’t pretend to have a shop there. If the business works in Chelmsford, the page should say Chelmsford, the same way the KJM site does.
Romford is the other side of Brentwood, and a lot of Essex trades pick up work there. I name the town on the site when you actually cover it. I don’t add a town just to chase a search.
DPC Window Cleaning is based around Woodford Green, with West Essex, Hertfordshire and commercial work in London written on the page. The method, the reviews and the WhatsApp are on the first screen.
The live examples are on the work page. If your town isn’t listed and it’s still a sensible drive from Brentwood, say so on the contact page and I’ll tell you straight.